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The use of big data analytics is a growing trend spanning all industries. Though the uses of analytics vary based on industry, any business can benefit by incorporating data analytics. In fact, data analytics are critical to the success and growth of any company, no matter their size. In this post, we’ll walk you through what data analytics are, how they can improve your enterprise, and what tools you can use to begin collecting and analyzing your data

What Are Data Analytics?

Many definitions of data analytics float around, but most center on the concept of collecting and mining the data in order to improve overall business strategy and company performance. Data scientist analyze the data for hidden patterns and provide useful insight from them.

What Can Data Analytics Improve?

What can’t data analytics improve? Data analytics can be used across your business to improve decision making processes, accelerate employee productivity, and ultimately give your company an advantage over its competitors.

For example, you could collect data on what your customers buy, as well as where and when they make their purchases. Analyzing that data give you a better understanding of your customers’ needs at different times of the year and in different locations, which helps you make responsive decisions about product stock.

Applications are limitless. With the right data collection, your data scientist can pinpoint areas of your business where productivity lags to show where to focus management, take those management changes and analyze which changes see more dramatic improvement, and ultimately help you make policy changes within the company.

What Tools Are Out There?

There are many different tools on the market today to help your business to analyze its data, and most of them can be scaled to fit your business’s needs and keep up with your growth. When looking for the tool that will work best for your data needs, remember that you may want to analyze both qualitative and quantitative  data and will need a system that scales efficiently and cost effectively.

Specialized analysts are also an excellent tool to have on your side when you begin data collection. However, your long-term need for an in-house data analyst will depend on the size of your business and the intensity of your data collection/analysis needs.

Ultimately, the path your company follows with data analytics depends on the business goals of your company.  If you would like to learn more about the use of data analytics in a business, make an appointment with one of our business development experts today. Our business development experts can offer you guidance as you embark upon leveraging data analytics.


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